Shaquille O'Neal faces the challenge of revitalizing the struggling Reebok Basketball brand and restoring it to its former glory. He must find a new rising star to represent the brand while competing against dominant competitors like Nike. The show follows his efforts and strategic decisions at Reebok's headquarters in Boston.

Allen Iverson serves as Vice President alongside Shaquille O'Neal at Reebok Basketball. He joins Shaq in leading the brand's resurgence, bringing his own influence and energy to the company. The series highlights their partnership and Iverson's impact on the brand's strategy and culture.

Shareef O'Neal, Shaquille O'Neal's son, is featured as a basketball prospect with a promising future. The show touches on his personal challenges, including undergoing open heart surgery and the difficulties he faces in recovering and pursuing basketball, which adds a family dimension to the narrative.

Season 1 consists of six episodes with titles suggesting plot focus areas: 'Unfinished Business' (Episode 1), 'The Pivot' (Episode 2), 'The Future Is Female' (Episode 3), 'Forge Your Own Path' (Episode 4), 'The Iverson Effect' (Episode 5), and 'Back in the Game' (Episode 6). These episodes explore Shaq's strategic moves, the brand's direction, and personal stories within the Reebok leadership and basketball community.

The show portrays a family dynamic where Shareef O'Neal wants to follow in his father's footsteps as a basketball player, but faces resistance from his father who encourages him to pursue other paths. This tension highlights the complexities of legacy and expectations within the O'Neal family, adding depth to the storyline beyond the corporate setting.